If there’s one thing we know for sure, it’s that many business owners have struggled, and perhaps continue to struggle, to identify their ideal customer or target market. You may have read, watched, or heard about finding this elusive group of people who will love your product and often work to identify them, but now we want to talk about ways of attracting them to you.
Here are 3 crucial tips to attract ideal customers for you and your business!
- Solve their problems
Whatever product you sell, it should solve someone’s “problem” – no matter how you personally define a problem – and having a solution to this problem will give them a better life quality. People who are constantly looking for a product to buy always need to know how your product will solve their problem in order to feel good about spending their money.
- Price it for them
Your prices will also attract your target audience and repel others, which is good! For instance, if someone is usually shopping at Aldo, Chanel may not want to attract him because he’s not their ideal customer. This customer has different values that may not match the Chanel values, so it’s better to attract like-minded buyers and one strategy to that is pricing!
- Continue on appearing to attract your target customer
You won’t draw anyone into anything by hiding in a corner. You need to keep appearing; keep on posting, continue to assess your best practices, continue to show your products on social media, share with your customers your business steps, and link with their days and times.